TED Talk Challenge #9: Simon Sinek: How great leaders inspire action
October 12, 2011 Leave a comment
Ever wonder how the big companies became the big companies? Corporations like Apple, Microsoft, BMW, Ferrari, Coca-cola, etc. Well Simon Sinek has a very simple idea that might explain these empires.
Using examples like Apple, the Wright brothers and Martin Luther King, Sinek explains how it is our biology rather than our psychology that makes us align with these giants. And then just to top it off he inspires us to figure out why we do what we do, rather than just doing it.
This video will suck 18 minutes out of your life, but believe me the time investment for this one is worth it. If you’re taking up the TED Talk challenge this is one you don’t want to miss. Easily one of the best TED Talks I’ve seen. What he says about the brain is truly remarkable and has the potential to explain a great deal of our personalities and reasons for the way we act. Ever wonder where that ‘gut feeling’ comes from? This video explains it.
Sinek focuses this talk around business models, but the implications of these ideas are far-reaching. I’m not sure yet how you could use this model, but I intend to think a lot about it over the next few weeks. You should too.